Future XR Entertainment in Autonomous Vehicle
Transportation Thesis Master of Science
SOCIAL CONNECTION IN AUTONOMOUS MOBILITY
Imagining self-driving vehicles become the platform to provide your journey transforms into an immersive entertainment experience and explore the surroundings in the 2040s.
THESIS TOPIC: What role do interpersonal activities play in the creation of a satisfying social mobility experience for the autonomous mobility era?
Graduate Thesis Project(ArtCenter)
Instructors:
John Britton; Lucian Rosca
Time:
May 2020 - December 2021
Efforts:
Multiple academic literature review
Primary Research, Secondary Research
Digital & Physical Prototype
Expert Evaluation
117 Pages Thesis Paper
People are connected virtually and disconnected in Reality.
The digital world is interfering with our reality without boundaries
Technology should help us have a better life.
DELIVERABLES.
-
Research & Strategy.
-
Users’ Values.
-
User Experience Journeys.
-
Future systems framework of future mobility.
-
Opportunities for future entertainment.
APPROACH
Design immersive entertainment experiences for future mobility that encourage interpersonal relationships.
AREA RESEARCH
Expanding L.A. Area
Due to expanding territories, citizens spent more time commuting around LA.
How can we bring back people to physical connections instead of addicting to social media?
DETAILS (Primary Research)
ROAD TRIP
(Under Current Scenario)
With long driving distances and a lack of entertainment, it is hard for people to communicate between front and back.
Due to safety issues, the only entertainment is listening to music and chatting, which is getting boring after-hours driving.
User Interviews
20 interviews: 6 millennials, 7 Gen Z
Autonomous Vehicle Experiencers: 7 drivers
Highlights
Pain Points:
- Hard to gather people due to different schedules.
- Spending time to maintain the relationship.
- Lack of attractiveness to hang out with friends.
- Hard to expand the circle of friends.
Expectations:
- Get to know friends' current updates.
- Unexpected occurrences (good sides)
- Going to new environments to receive new content and information for the experience.
- Adventures with friends, and common experiences will allow making friends easier.
- Share happiness with friends in the same contexts and environments.
- Get to know each other with more opportunities while in private environments.
POTENTIAL
Mapping
Highlights
12 Expert Interviews: 4 entertainment-related professionals,
4 Film Makers, 2 from Transportation Department, and 2 from Autonomous Vehicle industries.
Experts from immersive entertainment (Sleep no More)
- Immersive environment could create empathy.
- Audiences can understand actors feeling about the environment.
- The surrounding environment could separate the sense from reality in the show.
Experts from Film
- Use visuals and sounds to help audiences understand the story.
- Feeling immersive as an actor, create the same experiences to feel their movement.
- Capturing different shots for audiences to understand the surroundings.
Experts from Tencent Gaming Department
- Entertaining the users with different interactions. They can explore the new environment under their control.
- Separate reality from the new environment to enjoy competitive events.
- Sounds and visuals are very important to creating the experience.
Experts from Transportation Industries
- Safety is always the priority. Technology should help to deal with more safety and convenient ways to get to the destination.
- The current issue is dealing with distraction, and how to allow the driver to switch their attention when they are needed instantly.
- Even fully autonomous driving, may also consider some interference / or immediate input to the vehicle.
Multidisciplinary
Expert Interviews
Opportunities Areas.
Information Architecture
Physical
Testing
Multiple Seating Layout
Prototyping...
User Testing
Set up interior simulated environment, provide Sounds, Visual and Interact to Vehicle.
Vehicle to Vehicle (V2V)
Communication
WHAT'S NEW?
1. HARO (AI assistant) will produce new immersive entertainment content based on your geographic location.
2. Face-to-Face communication in a new environment that could receive endless numbers of experiences that happened on the road.
3. New entertainment opportunities are no longer limited to fixed locations. The fancy of unexpected random events happen in the town, and you will be experiencing.
Service Hub
(Reassigned from the current fuel station infrastructure)
User Flow.
Low Fidelity Mockup.
Helping passengers to connect with vehicles and input their sources through voice control and touch interaction.
User Cases.
Pick-up scene.
01
SET 01: Pacific Coast Highway
02
SET 02: Going to Coachella
03
SET 03: Sport / Esport Party
Phrase 1: Pick-up
Choose your favorite Routes.
SCENIC DRIVE \ AR
COACHELLA \ XR
E-SPORT \ VR
